Since I can remember, a camera has been an extension of my hand, capturing moments, styling photoshoots, and crafting videos of friends. Even in my youth, creativity was my constant companion, expressed through various avenues, from choreography to class projects. It was this innate creativity that led me to pursue Film Studies at the University of North Carolina Wilmington.

Throughout my time at UNCW and beyond, creativity continued to shape my path. From filming my dance team's performances to exploring the endless possibilities of marketing during my five-year tenure with a marketing company, I discovered the inseparable bond between creativity and marketing. It became clear to me that creativity is the heart of effective marketing, permeating every aspect from social media campaigns to email blasts.

In October of 2023, I took a leap of faith and founded my own creative marketing agency. While I know I have much to learn in this ever-evolving industry, I am fueled by the belief that this is where I belong—crafting visual stories for brands and seamlessly integrating them across all facets of marketing. This journey is far from over, but with each day, I am committed to honing my craft and pushing the boundaries of creative marketing.

- Robert Anderson (Andy) Lawter